Toxic backlinks can harm a website’s search optimization ranking performance. These bad links can be found on exterior junk sites, and the main thing about these toxic backlinks is that despite harming a website’s ranking, they can also cause penalties by Google.

Many more reasons can lead to these toxic backlinks, but if you start working with the wrong SEO Company, these toxic backlinks can be created automatically. These links are most commonly obtained from spam-based sites.

Impact of Toxic Backlinks on SEO and website traffic

The question that comes very first in mind is what backlinks are considered toxic ones. The answer is that any backlinks unrelated to any website’s content are considered a bad or toxic backlink.

There can be a lot of destructions caused as a result of toxic backlinks, and the very first negative impact that comes out as a result of bad links is that your website could disappear from the healthy search engines, creating negative impacts on SERP rankings along with being wiped out from the traffic of Google.

Fixing of Toxic Backlinks

There are two major steps required for the proper fixation of toxic backlinks, and these two steps can be:

Direct Contact to the Website

This step involves direct contact with the offending website’s owner to fix the bad links created. However, the difficulty of completing this step is finding out the contact information of the particular webmaster. In this case, you will use an assisting tool provided by Google to help you provide the contact information.

The use of the Disavow Tool

You can directly return to Google and ask for help, where you will provide a list of toxic backlinks to a tool named Google Search Console – Disavow tool. First, you will add a specific website’s URL and then Disavow the entire website and its containing pages. If there is any presence of errors, Google will notify you.

Tips to Prevent Toxic Backlinks

To maintain a healthy and clear backlink profile, here are some of the tips that are mentioned below:

  1. Use an authentic and reputable SEO agency that can help you build quality links.
  2. Continuous daily monitoring of toxic backlinks to get your website protected from bad links.
  3. Avoid such strategies as the old building link strategy.
  4. Limit the match of anchoring texts.

If you follow these tips, you will maintain a backlink-free website and remain on top of your link-building efforts.

Are You Looking for a Reputable SEO Agency To Gain Quality Backlinks for Your Website?

Through this article, you have learned about how toxic backlinks can affect your SEO performance and the ways to fix them. OptiRank SEO Agency is a trusted firm that you can rely on to identify these toxic backlinks and fix them properly and authentically.

You can secure your website through our trusted and honest SEO company. Contact our team of SEO experts by submitting this form. We are located in Vancouver and are well-known for making your website perform even better.